1. BE A WALKING ADVERTISEMENT
This can be simply be done by utilising t-shirts (Polo shirt will look a lot smarter), jumpers and other various items of clothing advertising the fact you are a Personal Trainer. Although this is an inexpensive way to advertise you must remember that your behaviour and attitude needs to represent your business in the best possible way at all times when wearing this uniform.
2. YOUR GOALS ARE NOT YOUR CLIENTS GOALS
What do I mean by this? Do not plan and implement programmes or PT sessions for your client with yourself in mind. You should know as a qualified PT that each and every human will adapt differently, physiologically to exercise and the demands placed on the body during training. You as the trainer will also show that you are not listening to the client so ask yourself, would you pay someone £££’s of pounds for them to not listen to you, didn’t think so!
3. ARE YOU THE SUBJECT MATTER EXPERT?
No? Well you should be. As a PT or fitness professional you need to, in fact you must! continue your personal development and extend your knowledge. Maintain your knowledge but also get to know what the latest trends are in relation to health and fitness. I say this because your clients will more than likely look into this and take their training seriously. You should, as the subject matter expert be able to pull them away from unsubstantiated claims from either ‘experts’ or point them in the right direction for science and evidence based training methods. An easy way to look at this is – You invest in your education and your clients will invest in that acquired knowledge.
4. RESULTS, RESULTS, RESULTS!
This is ‘the’ reason why clients pay for the services of a Personal Trainer. You need to as the trainer, realise that the client is paying for a service. That service is getting results, you don’t get the client their results, you are not giving them what they have paid for. This will equal the client finding another PT. See the next tip which will make this easier.
5. COLLECT AND UTILISE INFORMATION
You don’t need to do this for every client or every session as the situation and client may not permit this as you will be busy tending to the client. If the client or session dictates then you need to either have a clipboard with paper or an iPad. You need one of these to collect as much data of your client as possible before, during and after their session. As well as client information being obtained during the session you should always keep the information of potential clients on a database so you can email these directly if needed.